I once attended a sales meeting where the manufacturer claimed “one day every home will have a Pressure Washer” They continued to claim that one day “the pressure washer would be as common as a household Vacuum Cleaner” I, and the others at the meeting, were sceptical. However as new products come into the market and small Pressure Washers are seen in the high street at £39.00, where do we see ourselves in the High Pressure water cleaning market? Initially we needed to be clear which markets we were to concentrate on and why.
Our High Pressure customer base can be sectioned into 4 categories; Number 1; Hobby and domestic. Number 2; Consumer and commercial. Number 3; Industrial. Number 4; Specialist. There is no doubt that our interest lies with the third sector – industrial High Pressure Cleaners. The hobby and domestic market is obviously flooded with cheap imports and budget price machines. Hire Shops and multi-national stores have diluted the market place with cheap off the shelf Pressure Washers.
However the down side for this is customer service. Most consumer outlets, supermarkets, and even hire centres, do not service the products they sell. Most distributors cannot compete with the prices that these outlets sell their Pressure Washers for. Unfortunately it is our opinion that the dream and vision to have a Pressure Washer in every house, and to be as common as a Vacuum Cleaner, has not come without its problems.
So where do we see ourselves in the next 10 years? As opportunities to market smaller Pressure Washers has declined for the reasons above, we at first had to react – but now drive the shift in concentration for our benefit and our client’s benefit. We had to change, but now having a demonstration area, a training area, the provision to finance larger installations and a massive product range, we are now even better equipped to deal with the professional end user. We are dedicated to providing High Pressure cleaners, Steam cleaners, sales, service, hire, and back up support Nationwide to a host of UK ‘blue chip’ and multi national organisations. Our Trade Counter, our provision of spares and our equipment knowledge is still here for the domestic and small commercial buyer to enjoy. However the advent of cheaper, and cheaper, machines has meant that Pressure Washers have joined hands with other commodities in our ever increasingly throw away society.
The result is that as fewer, and fewer, smaller pressure washers are brought into our Trade Counter for repair, more and more must find their way to the skip. However many of our clients are realising that a serious professional pressure washer, or steam cleaner, should be an investment and in the long term a more prudent choice and a more reliable machine is more cost effective in the long term.
